Bespoke Tailoring, as we know it today, is the accumulation of many centuries of dedication to the craft of sewing, stitching, cutting and imitating the human form in fabrics. Bespoke tailoring developed slowly but steadily throughout Europe between the 12th and 14th Century. Before the birth of tailoring, clothes were seen purely as functional objects, to cover the body and protect it from the elements. As the Renaissance transformed the world of arts and culture, tailoring became a way to accentuate the human form and contributed to what is widely considered to have been the ‘rebirth of humanism’. Medieval uniforms, which had typically been made from a single piece of cloth, were now ‘tailored’ so that they were tighter and shorter in an attempt to show off the contours of the human body. Tailors changed the way people perceived clothes, they were no longer viewed merely as ‘practical necessities’, but as a form of expression and objects of desire. Tailoring skills became increasingly sought after and created the market of tailoring as we know it today. It was also the beginning of what we now refer to as fashion.
Modern-day bespoke tailoring still utilises traditional techniques and, despite advancements in technology, is still seen as a highly-skilled art form as opposed to an exact science. In a world where mass-production and ready-made clothing dominates the world of fashion, the tailor’s role has become increasingly essential. Savile Row is still recognised as the home of bespoke tailoring and it is here that you will find the very finest in traditional and modern bespoke tailoring.